oh canada.
My alma mater has a new logo. And, boy, does it look cheap.
I don't like to complain about this kind of thing, but Middlebury's new maple leaf motif strikes me as a bit odd. As the College on the Hill expands rapidly beyond the cozy confines of rural Vermont, I understand why the administration feels the need to develop a brand statement. But couldn't they have done better?
posted by nate_johnson @ 11:55 PM
4 Comments:
At 6:14 AM,
Me said…
I agree with you... what a yucky logo...
At 10:53 AM,
Nick said…
I saw that on a piece of mail about our 10th reunion (yikes!), but I didn't realize it was the new logo (yikes!!).
I agree with your assessment. It's like a low-budget Canadian flag. Weird.
At 1:04 PM,
michael budelsky said…
Agreed, that's a pretty lame logo.
But my question is this: When did Middlebury label itself "the College on the Hill"? Right after they stole that moniker from Dartmouth's Alma Mater?
At 3:40 PM,
nate_johnson said…
A quick Google search of "college on the hill" suggests that Dartmouth and Middlebury have company (welcome to the party, Hamilton and Amherst). Screw the alma mater, though. It's a question of topography.
As I recall, Rollins Chapel at the Big D (shown here with one of Dartmouth's finest http://www.geocities.com/emusinova/liz6.jpg) is on a wide and flat campus quad. Midd's Mead Chapel is at the top of a steep hill (http://content.answers.com/main/content/wp/en/d/d0/MeadChapel.jpg).
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