Where's Nate?

living large in the four-oh-eight. wicked large.

2.03.2005

how to burn $80k/second

ah, the super bowl. what a spectacle it has become. two weeks of media hype and players talking smack. six hours of pregame garble courtesy of dumb (howie long) and dumber (terry bradshaw). cameras embedded in the turf so that viewers can sneak a peek at the referee's cleats. and sixty minutes of battlin' on the gridiron.

which all leads up to the real show: the commercials. somewhere between the apple 1984 ad and flatulent horses, america's obsession with the super bowl commercial has blurred the line between big media and big athletics. if you can't wait for sunday, here's a great site for ad previews.

of course, i can't help but share one of my old fav's. sure, this one never aired during the super bowl. but given last year's lowbrow fest, it could have.

smartbeep
(click image to view)

by the way: pats 24, eagles 20. tom brady for president.